Top 5 Toy Trends Every Retailer Should Stock in 2025

The toy industry is evolving fast, driven by changing parenting trends and a growing demand for developmental and eco-conscious play. Retailers need to stay ahead of the curve to remain competitive in both online and offline markets. For 2025, certain toy categories are expected to dominate shelves across North America.

Sensory and STEM toys continue to gain traction, offering both entertainment and educational value. Parents are actively seeking toys that engage children in hands-on learning and motor skill development. Likewise, gender-neutral and screen-free toys are growing in demand.

Another trend is the shift toward sustainable materials — wooden toys, biodegradable packaging, and minimalist design aesthetics. These appeal to eco-conscious consumers, especially millennial parents. Wholesale buyers should consider adding environmentally friendly lines to their product mix.

Retailers looking to capture attention and boost sales should also consider portable play kits and travel-friendly toys. These products perform well year-round and serve both gifting and practical needs. Explore our catalog to stock these high-potential toys for 2025.